Last week we wrapped production on a project that I’ve been keeping quiet on for the past few months. Today the Hollywood Reporter formally announced it, so now I can share…
MTV PARTNERS WITH OUTFITTER FOR WEB SERIES
By Gail Schiller
May 3, 2007
The 12-episode series, written by Adam Green (“Hatchet”) and produced by Divide Pictures co-founder Russ Cundiff, will feature an American Eagle store along with a fictitious independent record store, lingerie shop and juice bar. It is the first original series from American Eagle Outfitters.
“We hope that ‘It’s a Mall World’ is a source of entertainment and fun for our customers and in the long run creates an emotional connection with the brand, and that has real value for us,” AE spokeswoman Jani Strand said. “We find that creating this kind of content increases traffic to our stores, increases sales over time and traffic to the Web site as well.”
The minisodes will premiere on MTV during “The Real World: Sydney,” set to air in the summer, as part of AE’s overall media buy with the network. “Our audience is always looking to us for new entertainment experiences, from hit shows to content partnerships, that extend to both on-air and online,” said John Shea, executive vp of MTV Networks Music and Logo Group. “American Eagle and Divide Pictures are helping us deliver on that notion, and we are excited to work closely with our partners to once again change the mold to deliver a new experience for our audience.”
The webisodes will air on ae.com at 8 p.m. Thursday nights starting Aug. 2.
The ensemble cast includes Sam Huntington (“Superman Returns”), Dianna Agron (“Shark”), Amanda Loncar (“The Loop”), Deon Richmond (“Hatchet”) and Eddie Hargitay (“Neutral Ground”). Ventimiglia starred as Rocky’s son Robert Jr. in last year’s “Rocky Balboa.”
Read the whole story at: